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Sam Fonseca | Creative Development | Multimedia Storyteller

I specialize in bringing narratives to life across television, internet and comics. With a diverse background spanning animation direction, screenwriting, and sequential art, I bridge the gap between initial concept and final delivery. I am a versatile creative lead dedicated to cohesive world-building and high-impact visual storytelling.

Animation Series

Cueio (Bunny), for Cartoon Network / HBO Max

GALAXIA

I directed seasons 2–5 of this series, managing a team of 10+ artists through Trello and remote/in-person meetings.

In addition to directing, I wrote episodes, created storyboards/animatics, and composed some music.

I was instrumental in building the "Cueio & Friends" YouTube channel, where my episodes have surpassed 10 million views.

Played a pivotal role in establishing the brand in Brazil and positioning the titles for successful acquisition by HBO and Cartoon Network.

The "CUEIO ESPACIAL" case

Never underestimate a "silly idea." During the production of HBO Max’s Cueio, I spent four hours recording an absurd, silly little track and a rough animatic just for fun.

To my surprise, that demo became a hit. It sparked a series of new songs and even a national tour, with "Cueio Espacial" becoming one of the most requested tracks in the show. I’ve since written "Vai Vaco" and "Tigui, Hey!" for the character. It’s a cool example of how a quick creative spark can turn into an unexpected nationwide success!

Diário de Pilar, for National Geographic Kids (Disney Jr.)

MONO

I help create the visual concept for Pilar's Diary, but I contributed more actively to the visual narrative through storyboards/animatics. I also helped with script revisions when necessary.

DESNECESSAURO, for Cartoon Network / HBO Max

GALAXIA

Just like “Cueio,” I worked as a director for this series, wrote episodes, did storyboards/animatics and some music.

I directed a team of 10+ artists with the help of a PM using Trello for the pipeline. Direction was done in person and through daily Zoom meetings.

I played an important role establishing the brand in Brazil, the YouTube channel, and positioning the titles for successful acquisition by HBO and Cartoon Network.

LILICA REPILICA, for Discovery Kids

MONO

I created storyboards/animatics and concept art for this series.

Live Action

GATO GALACTICO, YouTube

GALAXIA

From 2020 to 2021, I served as the Creative Director for a YouTube channel with over 20 million subscribers. During my tenure, I led a successful strategic shift toward kid-friendly content, which significantly grew the audience and transformed the channel's demographics. My role was multifaceted; I personally handled scriptwriting, storyboarding, and the development of concept art for both characters and scenery when necessary.

INSANIA, Angra band music video

I was responsible for the concept, storyboard, and effects for what was to be a music video with storytelling

In the end, due to various restrictions, the result was different from what was planned - even so, many scenes remained in the final video.

Comics

SHADOWPLAY:MIDNIGHT SCHOOL

Story and art

IDW Comics

DYNAMITE & LASERBEAM

Devir Comics / Webcomic

Winners of the HQ Mix prize for best webcomic.

Sequential Art miscellany

Live drawing

Music

As a hobbyist musician working in the animation industry, I’ve had the opportunity to feature my music in a few different productions (especially when the deadline and budget were tight!)